Headless & composable commerce

Headless stores that load fast and go anywhere

We build Next.js and Hydrogen storefronts on Shopify, Magento, WooCommerce and Wix — your platform keeps running products, checkout and orders, while a custom front end gives you full design freedom and sub-2-second pages.

In plain English

“Headless” means separating what shoppers see from the system that runs your store. You keep Shopify, Magento, WooCommerce or Wix for products, checkout and orders — and we build a faster, fully custom website (and app) on top of it.

01 · Headless storefronts

“Our theme is slow and can't do what our brand needs.”

Next.js & Hydrogen storefronts

Custom React storefronts with server rendering for SEO, instant page transitions and complete design freedom — product configurators, editorial pages and rich content without theme limits.

  • Next.js (App Router), Shopify Hydrogen, Remix or Nuxt
  • Core Web Vitals in the green, SEO and redirects kept
  • Hosted on Vercel, Shopify Oxygen, Netlify or AWS
02 · By platform

Headless on the platform you already use

No re-platforming needed. We connect a new front end to the commerce APIs you already have.

PlatformCommerce APIFront end we buildBest for
Shopify & PlusStorefront API, Customer Account APIHydrogen on Oxygen, or Next.jsD2C brands wanting speed and custom design
Magento / Adobe CommerceGraphQL, RESTNext.js, PWA StudioB2B and large catalogs needing a modern front end
WooCommerceStore API, WPGraphQLNext.js or NuxtContent-rich stores outgrowing WordPress themes
WixWix Headless (JS SDK)Next.js or AstroBrands that want Wix's backend with a custom site or app
Other enginesBigCommerce, commercetools, MedusaNext.jsComposable builds and new marketplaces
03 · Headless CMS

“Marketing needs to change pages without a developer.”

Content your team can edit visually

We pair your store with a headless CMS so marketers build landing pages, lookbooks and campaigns from reusable blocks — with live preview, scheduling and multiple languages.

SanityContentfulStoryblokStrapiBuilder.ioWordPress (headless)
04 · Composable commerce & APIs

“We need best-of-breed tools, not one system that does everything badly.”

Composable stacks, one backend to tie them together

Search, PIM, order management, payments and loyalty from the best providers — connected through a backend-for-frontend we build in Node.js or Python, so the storefront stays fast and simple.

  • BFF / API gateway in Node.js (NestJS) or Python (FastAPI)
  • Algolia or Typesense search, Akeneo PIM, Stripe and Adyen
  • ERP and OMS sync via webhooks and queues
05 · PWA & mobile apps

“We want an app, but not a second system to manage.”

One backend, web and app

Because headless runs on APIs, the same products, carts and customer accounts can power a progressive web app, a React Native app, in-store kiosks or B2B ordering screens.

  • Installable PWAs with offline browsing and push
  • React Native apps sharing logic with the website
  • Kiosk and clienteling screens for retail stores
06 · Honest advice

Is headless right for you?

Headless is powerful, but not always needed. We'll tell you if a well-built theme would do the job for less.

Go headless if…

  • Speed and SEO are holding back revenue
  • Your brand needs experiences a theme can't deliver
  • You sell on web, app and in store from one catalog
  • You have (or will have) a team to keep improving it

Stay on a theme if…

  • You're launching or still validating products
  • You rely heavily on plug-and-play apps
  • A theme speed-up would hit your goals for less
  • A smaller budget is better spent elsewhere for now
AI built in

Headless is AI-ready by design: semantic product search, personalised recommendations, an AI shopping assistant and clean product APIs that AI shopping agents can read.

AI solutions →
Case study

Jewellery brand: headless Next.js on Shopify

A custom Next.js storefront with a ring configurator, Sanity-powered editorial pages and an AI shopping assistant — Shopify still runs checkout and orders.

Read case study
1.3smobile load (from 4.1s)
+38%mobile conversion rate
Tech details

Under the hood, for your IT team

Frameworks

Next.js (App Router, React Server Components), Shopify Hydrogen, Remix, Nuxt and Astro, written in TypeScript with Tailwind CSS.

Performance & SEO

Server rendering and static generation with incremental revalidation, image optimisation, edge caching, structured data and full 301 redirect maps.

Backend & data

Backend-for-frontend in Node.js or Python (FastAPI), GraphQL federation, webhooks and queues for ERP and OMS sync, Redis caching.

Hosting & DevOps

Vercel, Shopify Oxygen, Netlify or AWS, with preview deployments for every change, CI/CD on GitHub Actions and uptime monitoring.

FAQ

Headless questions, answered

Do I need to leave my current platform?

No. Your Shopify, Magento, WooCommerce or Wix store keeps running products, checkout and orders. We build the new front end on top.

Will my apps and plugins still work?

Back-office apps usually do. Apps that change the storefront need a headless alternative or a small custom build — we check every one in discovery.

Is headless more expensive?

It costs more upfront than a theme build. It pays off when speed, design freedom or multiple channels drive revenue. We'll tell you honestly if it doesn't.

Can marketing still edit pages?

Yes. With a headless CMS your team edits content visually, with live preview, and publishes without a developer.

Can you migrate SEO safely?

Yes. We keep URLs where possible, map every redirect, and monitor rankings and Core Web Vitals after launch.